Addressograph Embossers, Imprinters, Plastic Cards. NewBold Corporation. Addressograph by NewBold. CompuRegister. Addressograph Healthcare, Marking Systems, Plastics. PatientWorks. Healthcare Software. National Business College, Kentucky College of Business, Education Systems Corporation, Fuggazzi College, Summit Properties, WRDX Radio, Lat Purser Properties, LondonTown, London towne foundation, Historic Annapolis, Retail Products, Bentley's, London Town News, Advertising And Marketing Electronic Forms Software www.patientworks.com, addressograph.com, compuregister.com. Retail Marketing, Health care marketing, education marketing. Web Page design, Graphic Design, Web Advertising development. Market research and development, Illustration, animation, National Retail Federation, Retail Systems. J. W. Gardner
Client: Education Systems Corporation
National Business College / Kentucky College of Business / Fugazzi CollegeCampaign: "Think Again!"
The 2001 Addy Award Winning Radio CampaignWritten & Directed By J. W. Gardner / J. W. Gardner Advertising & Marketing SolutionsProduced By Jim Cates / VoiceWorks Ten 60 Second SpotsAbout The Campaign
Think Again - is an obvious play on words with significant meaning for both the target markets and for the client. In need of a drastic image adjustment to elevate consumer confidence, the ads in this series attempt to dispell negative attitudes in the marketplace while targeting very specific demographic segments and promoting specific educational programs. These spots ran throughout enrolment periods in 2000 in fourteen media markets for both National Business College and Kentucky Colege of Business. They were supported by coordinated print colateral, direct mail, orientation video, and an extensive billboard campaign. The narrator's voice may sound familiar as it is the voice of Oxi Ten.
The Best of the Best:
Think Again 006 - Recient High School graduates getting back together over first semester college break to play some basketball and talk about their college experience. Awarded 2001 Addy for Individual Spot / Campaign. Target - males 18 - 24 (and parents).
Right click to download and listen or left click to listen through Windows Media Player - ThinkAgain 007
Think Again 001 - The voice of experience introduces this campaign. Venerable, respected announcer spins and dispells a host of negitive consumer impressions while setting the tone for the rest of the campaign. Target - the entire demographic set.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 001
Think Again 002 - Ad for degree program in Medical Assisting from National Business College and Kentucky College of Business. Target - women 18 - 24.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 002
Think Again 003 - Professional Secretarial Program / Leagal. Two young women meet in a grocery store parking lot and discuss their friend and her new position as a leagal secretary. Target - women 18 - 24.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 003
Think Again 004 - Aimed at a larger female demographic that includes working single mothers, this Medical transcription as incorporates all of the "Think Again" themes. Target - women 18 - 32.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 004
Think Again 005 - Special market ad targeted at recently layed of textile, garment, and furniture industry employees in Virginia, Tennessee and Kentucky markets. This ad features two out of work factory workers (taxtile focused) sitting down together in a restaurant and discussing the neccessity of going back to school for retraining. It's intended to capitolize on avalible funding and retraining programs. Target - male / female 24 -40 unemployed factory workers.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 005
Think Again 006 - Ad for the diploma and degree program in Medical Billing and Coding. The senerio is a chance meeting between two old friends, one male and one female. The woman discusses her new career as a medical billing and coding professional.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 006
Think Again 008 - Associate Degree in Business Administration Program ad targeting factory workers (specifically aimed at textile and furniture) worried about job security and career advancement. Two female factory workers meet in the breakroom and discuss the promotion of their friend to management due to her business Administration Degree from National Business College. Target - female / male 24 - 34.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 008
Think Again 009 - Refered to by the client as the "Hey Nelson" ad, this spot promotes one and two year computer education programs. It takes place in a very busy office emvironment where Nelson, the company software expert and graduate of National Business College, is fielding a host of service requests from his fellow employees. This was an extremely popular ad during the run and possess the same "toung in cheek" attitude characterstic of the entire campaign.
Right click to download and listen or left click to listen through Windows Media Player - Think Again 009
Think Again 010 - As with the majority of the spots in this series, the ten basic versions presented here were rescripted slightly in order to address eithor diploma or degree programs and between campus offerings in varrious states. Think Again 010 is presented here in both versions. These ads featres the Travel & Toursim and the Toursim & Hospitality programs that varried between college campu corriculams in Virginia and those in Kentucky and Tennessee. This ad revolves around another chance meeting of two old friends in a shopping mall.
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RADIO SCRIPTS - Listen To These Spots Now!
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James William Gardner, JW, J. W., http://www.jwgardner.homestead.com, http://www.jwgardnerportfolio.homestead.com, http://www.patientworks.com. http://www.addressograph.com, http://www.compuregister.com
Addressograph Healthcare, Health Care, Onevirginia, Maryland History, CompRegister, McAlpine Place, WRDX, Brown Transport Company, Federal Bake Shops, Bentley's and the Ramada, Retail, POS Industry.
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