_______________________________________________________________________________________________________
Addressograph Embossers, Imprinters, Plastic Cards. NewBold Corporation. Addressograph by NewBold. CompuRegister. Addressograph Healthcare, Marking Systems, Plastics. PatientWorks. Healthcare Software. National Business College, Kentucky College of Business, Education Systems Corporation, Fuggazzi College, Summit Properties, WRDX Radio, Lat Purser Properties, LondonTown, London towne foundation, Historic Annapolis, Retail Products, Bentley's, London Town News, Advertising And Marketing Electronic Forms Software www.patientworks.com, addressograph.com, compuregister.com. Retail Marketing, Health care marketing, education marketing. Web Page design, Graphic Design, Web Advertising development. Market research and development, Illustration, animation, National Retail Federation, Retail Systems.
Client: NewBold Corporation
Product / Brand: Addressograph Healthcare / PatientWorks
Project: 10' x 20' Trade Show Exhibit and Plasma Screen Video
Intrduction: February 2002
Structural Components by Nimlok
The Addressograph trade show exhibit was a central component in the introduction of NewBold Corporation's new products to the Healthcare market for 2002, particularly the introduction of PatientWorks software. As has been stated elsewhere in this web site, the successful launching of PatientWorks required a major upgrading of the perception of Addressograph in the mind of the consumer. The shift from low-tech to high-tech is never an easy one and when these are perceptions of long-standing, the task is that much more difficult. So the move from simple mechanical imprinters to sophisticated electronic forms software applications required a bold new presence ad a redefining message both in print and in person. This trade show booth, together with exciting print collateral, a compelling advertising message, and a very edgy animated video as the focal point of the exhibit helped in accomplishing this metamorphosis. In addition, the outstanding quality of the PatientWorks product made the evolution a reality. Along with designing every aspect of both the Addressograph Healthcare and PatientWorks campaigns, it was my good fortune to have created the names and brand distinctions for these products.
To view the PatientWorks video presentation right click and download the zipped file. Then unzip and watch it on your computer.
For a more complete look at PatientWorks collateral see the PRINT PORTFOLIO.
To read more about the naming,
branding and packaging of the
PatientWorks product see the
This collection of exhibit graphics / sales display posters were designed from 2000 - 2002 for additional trade show booths for the use of NewBold Corporation in the marketing of products under the banners of Addressograph Financial, Addressograph Marking Systems and Addressograph Plastics as well as for the use of a international group of dealers.
Client: NewBold Corporation
London Town Signage
As one of the most significant archeological sites on the east coast, and the largest dig in Maryland, London Town represents an important historical site and an important historical tourism destination. As it is located in Anne Arundel County along the bank of the South River, it was a key feature in the marketing of Historic Annapolis. Unfortunately, the most interesting and significant aspects of London Town remain underground and hidden from view. It therefore became essential in my marketing concept of this attraction, to promote the unseen and to play to the excitement of the imagination and the "as yet unearthed." The idea that profound history exists just below your feet was a compelling one for me and sparked the idea that London Town must be experienced "In The Mind's Eye" to be fully enjoyed.
The signage samples presented represent that marketing presentation. The photograph to the right represents one of a number of pedistal designs that I created. These free-standing signs were intended to place the viewer and offer a point of reference. They described the individual archeological excavations and attempted to suggest the thriving colonial village that once stood on the hillside. From a functional aspect, these pedistals had to be easily spotted, but non-obtrusive, weather resistant and easily changable as ongoing research and new discoveries neccessitated revisions in the printed descriptions. Furthermore, they needed to be economical as the number of these signs increased with each new discovery.
The finished design was so successful that other Maryland historic and cultural sites began using the design.
Client: The London Town Foundation
Project: London Town "In The Mind's Eye"
Introduction, July, 1998
London Town entrance and attraction signage design borrowed from the architectural elements of the only surviving structure - The William Brown House.
_____________________________________________________________________________________________________
____________________________________________________________________________________________________
____________________________________________________________________________________________________
KEY WORDS: Marketing, Advertising, On-Line Resume, Portfolio, Graphic Art Collection, Free Sample Downloads, Audio Downloads, Video Downloads, How to design a direct mail piece,Free .jpeg Downloads, Free .gif Downloads, Illustration, Animation, Animated .gifs, Branding, Web Animation, Web Artists, Web Site Design, Web Designers On-Line, Logo Design, Corporate Logos, Advertising Design, Columbia, South Carolina, Roanoke, Virginia, Sign Design, Outdoor Signage, Billboard Design, Printing, Print Designers On-Line, Advertising Case Studies, Marketing Case Studies, Trade Marks, Trade Mark Design, Copywriting, Advertising Copy, Exhibit Design, Sales Exhibits, Trade Shows, Trade Show Booth Design, Designing Trade Show Exhibits, Retail Advertising On-Line, Addy Awards, PICA - Printing Industry of The Carolinas and Virginia, Photoshop Designing, On-Line Examples of Adobe PhotoShop Design Techniques, How To Use PhotoShop Software. Graphic Designers, Health Care Marketing, How to brand your product, Market Study, Marketing Plans, Market Research On-Line, New Product Marketing, Tag Lines, Ad Campaigns On-Line, POS, Imprinters, Embossers, Plastic Cards. Dealer Graphics. Direct Mail Marketing.
James William Gardner, JW, J. W., http://www.jwgardner.homestead.com, http://www.jwgardnerportfolio.homestead.com, http://www.patientworks.com. http://www.addressograph.com, http://www.compuregister.com
Addressograph Healthcare, Health Care, Onevirginia, Maryland History, CompRegister, McAlpine Place, WRDX, Brown Transport Company, Federal Bake Shops, Bentley's and the Ramada, Retail, POS Industry.
Three-Dimensional Design:
Exhibit / Trade Show / Display / Packaging / Signage
The consumer products project was launched in March, 2001 with test markets in some of the United States largest office supply retail outlets. The product offerings included the new Addressograph Model 875, Addressograph Model 990, and the new Addressograph disposable credit card cleaner - CleanSwipe. The packaging attempted to play-off of the heritage of the Addressograph name and mix 1950's retro design sensibilities with a contemporary color treatment. From a more practical perspective, these package designs needed to protect the products from the normal abuse of the store environment and very quickly and clearly
convey the nature and function of the
product to the retail customer. By working
closely with both the printer and the
"bubble pack" supplier I was able to create
the finished packaging pictured here.
For more information on the
development of CleanSwipe for the
US market, see the
IDENTITY PORTFOLIO page of this
web site.
Client: NewBold Corporation
Product / Brand: Addressograph
Consumer Products
Job: Addressograph Retro Packaging 2001
Addressograph Consumer Products Retro Packaging Design
